CMB MERIT, a new quality label
For more than 30 years, the Concours Mondial de Bruxelles | CMB has evaluated wines from around the world according to the most demanding criteria in the sector including Sauvignon wines entered in Sauvignon Selection by CMB.
In a context in which the quality of world wine production have continued to increase, many Sauvignon wines today reach an exceptional level without obtaining the prized CMB medal.
Aware of this reality, the Sauvignon Selection by CMB created CMB MERIT, a new quality label aimed at highlighting wines that deserve the attention of the market, in a different framework than the medals.
The CMB MERIT is not a medal but distinguishes Sauvignon wines that have obtained a minimum score of 86/100. Evaluated with the same rigour as the awarded wines, they represent a high level of quality, being just below the threshold for obtaining a medal.
Recognise quality without discrediting medals
Although they did not win any medals, these wines were unanimously recognised by the judges for their quality.
As Quentin Havaux, CEO of the Concours Mondial de Bruxelles | CMB :
“When five professional tasters from different countries and backgrounds all agree on the quality of a wine, that wine deserves to be recognised.”
The CMB MERIT thus identifies reliable, consistent and outstanding Sauvignon wines while fully preserving the value and hierarchy of medals.
Further promote producers’ work with CMB marketing tools
This label will allow the most outstanding producers (who do not receive a medal) to promote, thanks to the new tools of CMB, their Sauvignon wines recognised for their quality and know-how.
As with all participating wines, wines distinguished with “CMB MERIT” receive a complete tasting report including in particular a tasting commentary and a ready-to-use aroma wheel.
And like the award-winning products, “CMB MERIT” provides access to a new marketing tool of the CMB: a sensory sheet that collects the different characteristics of the wine tasted.
These are effective marketing tools to highlight the work of producers and Sauvignon wines worth discovering. CMB MERIT also opens the doors of CMB’s network of international partners, the most dynamic competition in the field.
A new quality label that responds to market demand
The new label of the Concours Mondial de Bruxelles allows distributors and importers to certify the excellence of their catalogue and technically validate their Sauvignon wine selections.
For the consumer, it becomes an additional reference of trust at the time of purchase: “I know this Sauvignon wine is of quality because it is certified by the CMB juries.”
